Barca will take on Bayern this Wednesday night, giving football fans a chance to see Messi, Suarez and Neymar go up against Robben, Ribbery, and Lewandowski. Two years ago, almost to the day, this exact same fixture took place. And I remember being absolutely desperate to watch it live online.
I had two reasons for my desperation back then- First, I didn’t (and still don’t) have cable TV, so online streaming was my only way to watch that match. The second, more serious reason, was to test our startup’s hypothesis. At the time, not many believed that Indians would pay for premium online content. As it turned out, that live stream in 2013 was a hit in India. But it could have been much, much bigger had it not been for the massive friction in the payment process.
UEFA website listed Tensports as its India streaming partner, and even before we came up with a name for our startup, we knew we wanted Tensports as our clients. As it happens, Yippster now powers payments forTensports.com!
In contrast to 2 years ago, when I paid € 2 (~Rs. 150 ) with my internationally acceptable credit card, payments this Wednesday night will be more accessible and have less friction. Anyone with a mobile phone with Vodafone, Idea, Uninor or Airtel will be able to enjoy this game.
Yippster has a stated goal of making payments easy and accessible for all content consumers. Our other, equally important, goal is to make telecom billing available for all online content and virtual goods sellers. No more spending time, money and effort on telecom operators: we want content sellers to focus on what they do best, while we handle their operator billing needs. Yippster offers an easy signup* based integration for everyone, and payout rates of up to 95%** for qualifying merchants.
Watching the game this Wednesday night will be a déjà vu for me. Our startup’s first dream would come a full circle, but we know we still have a long way to go. And we can’t wait for you to join us in our journey!
* We have Rs.99/- signup fee which can be waiveed if you send an email request to firstname.lastname@example.org
**Merchants qualify when they make a certain number of transaction. Details available on request.